2 Pollutions 1 Solution Highways are the mainreason for2 Major Pollutions End-of-Life Tyres Traffic Noise Pollution #1 End-of-Life Tyres 1 billion of end-of-life tyres annuallyand increasing every year Pollution #2 Traffic Noise 2nd biggest pollution in EuropeCausing 18,000 premature deaths Turning Problem into Opportunity From the 2 main problems,our strategy creates the solution itself