
2 Pollutions 1 Solution



Highways are the main
reason for
2 Major Pollutions
- End-of-Life Tyres
- Traffic Noise
Pollution #1
End-of-Life Tyres
1 billion of end-of-life tyres annually
and increasing every year
Pollution #2
Traffic Noise
2nd biggest pollution in Europe
Causing 18,000 premature deaths
Turning Problem
into Opportunity
From the 2 main problems,
our strategy creates the solution itself